WordPress is not just a platform, a tool, or a system; for many, it has become a job, a source of income, or even a profitable venture.
This statement is based on aspects such as the market that WordPress currently occupies (about 36% of the entire Internet), the active WordPress community that already represents more than 200 thousand members, and the whole atmosphere that surrounds WordPress, which ranges from server infrastructure to the extremes of digital marketing.
In the face of this giant connected universe called the Internet, WordPress is present in all types of projects and all market niches. This post will explore this market and the possibilities WordPress provides for marketing professionals, developers, designers, bloggers, and companies that use or “sell” WordPress.
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What is WordPress?
In technical terms, WordPress is a content management system, or in English: a content management system (CMS). It allows you to create and manage content for the Internet, such as websites, blogs, virtual stores, portfolios, and course portals, among others.
Anyone can use and customize WordPress for free, as it was developed under a public open-source license by Automattic.
We have a whole post here on the blog talking about what WordPress is. If you still need to gain more knowledge about this CMS, read this post and learn this powerful tool for the Internet.
How to make money with WordPress?
In the face of this challenging scenario that we are experiencing, not only will the Internet be an indispensable necessity, but also the transformation and innovation of digital work towards new methods, new solutions, and great juggling for financial balance, especially for independent professionals and micro and small businesses.
Making money with WordPress is a challenge like any other business because it requires work, research, knowledge, dedication, and other professional skills. But from what has already been presented here, WordPress still opens up such a wide range of possibilities that it is worth all the effort.
1. Development of institutional websites
It’s not news that digital agencies that know how to use WordPress love to develop with it due to its agility, the possibility of customization, and the ease with which we implement functionalities and pixels for analysis and conversion.
Website development with WordPress can even eliminate the need for any programming code. Imagine building an institutional website in record time and without having to see a single line of code! Is it not pretty?
Theme builders like Elementor Pro have also gained much traction among agencies. Accelerating site construction by keeping programmers busy coding features rather than layout is an intelligent strategy for agencies.
Another critical point is that with the changes that will follow in the market, the need for companies to communicate with customers through a valuable and centralized platform is a trend that we will see.
2. Development of virtual stores
Creating online stores with WordPress is relatively as simple as developing websites, even with all the different needs of an online store, such as payment, shipping, and others.
Many plugins do the heavy lifting in building online stores; the most used is the WooCommerce plugin. It implements all the standard functionalities of a virtual store: shopping page, shopping cart, payment checkout, discount coupons, and complete management of products and categories, among others.
Some other plugins will be needed depending on the characteristics of the business, such as the shipping plugin, payment, or other specific functions. Even so, most of these plugins are accessible in the official repository.
3. Digital Marketing
Digital marketing, in the broadest sense, has seamless connectivity with WordPress.
Imagine a digital marketing strategy that can probably be done in part or whole with WordPress.
Digital marketing professionals, agencies, and advertisers who somehow need digital marketing strategies find in WordPress all the necessary tools for lead capture, integration with conversion pixels, integration with Google, and organic SEO strategies.
In this case, the method used to make money with WordPress can be selling digital marketing to other companies or using strategies for yourself.
Agencies and internet professionals can benefit from the entire WordPress “toolkit” to promote their services and products, and that’s great!
The recent explosion of the subject on the Internet demonstrates that the market is very heated.
4. inbound marketing
More specifically and strategically, inbound marketing is the aspect of digital marketing that prioritizes attracting and capturing leads through the website, in this case, the WordPress website.
Inbound has several techniques for attraction and capture, such as content production and content marketing.
Call-to-actions, or, in Portuguese, the calls for action, also the production of rich materials where the lead needs to provide data to download or obtain specific material.
Products and services combined with inbound marketing bring results faster and on a larger scale.
5. Interactive blogs and portals
Remember to underestimate the power of a good blog! It may seem cliché but the right content for the right audience, in the right measure, and in the right way, voilá! Visits grow exponentially.
This post was not about creating a successful blog with many visits but about making money with WordPress by monetizing your blog.
6. Own virtual store
It is clear. Do you already work with product sales? Do you have experience with internet sales, the free market, or social media? WordPress is perfect for selling online.
Look at the number of ready-made tools: virtual store complete with shopping cart and payment checkout. Payment integration with numerous gateways (paid market, pagseguro, Juno, Wirecard, and dozens of other free options). Integration with free postal services through Cláudio Sanchez’s plugin.
If you have any doubts that WordPress is complete for selling products online, whether physical or digital, try it out; without a doubt, it will be surprising to see everything working for free.
7. Build a complete marketplace.
There are so many ways to build a marketplace that it will be challenging to choose the best one for your business model. You can build a marketplace tool where your customers can sell your products and services in an automated way.
8. WordPress maintenance
Despite the security and millions of dollars invested in WordPress, the environment needs more and always needs a little tweak here and an update there.
Plugins implement many new features. But they also generate many problems, sometimes for compatibility, security, and even coding errors. All this requires care and, consequently, maintenance, that is, competent professionals to carry out this service.
9. Development of themes and plugins for WordPress
With such a large slice of the Internet in your hands, WordPress becomes an inexhaustible source of new projects and innovative ideas, which almost always lead to specific needs.
For anyone already a PHP programmer, making money with WordPress can be a turning point in the business, as the market is significant, and there is a need for more professionals with specific knowledge.
Developing for WordPress is more than just developing in PHP. There are development standards that must be respected. According to Daniel Kossmann, who has been developing WordPress since 2009, using development standards is essential to keep the code consistent and readable for other developers.
He created exciting material on “What Good WordPress Developers Should Know,” available at this link. You will find a list of requirements that good WordPress developers should know.
10. Teach WordPress
Do you know WordPress and its tools in depth? So make money with WordPress by selling your knowledge with it.
With some practice, even if you’re not a teacher, selling your WordPress knowledge is possible.
Whether through online courses on using the tool, plugin development, or how to rank sites on Google, the public exists and is thirsty for knowledge about this incredible tool.
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