Social media is becoming a vital tool for businesses to communicate with their customers and build their brand presence in the digital age. Videos are one of the most often used material types on social media sites. It might be difficult to produce a social branding video that clearly conveys your brand’s message and connects with your audience.
So if you’re the one looking for ways to building brand through social media then you should follow these five strategies for producing social branding videos to develop a strong online presence and meaningfully engage your audience. These pointers will assist you in producing videos that stand out from the competition and leave an impact on your viewers, from developing an engaging tale to optimizing for various social media platforms.
4 Highly-Used Formats of Social Media Videos
Stories
Short-form videos called stories to vanish 24 hours after they are posted. In 2013, Snapchat was the first to provide this service, and over time, Instagram, Facebook, Twitter, Pinterest, and LinkedIn have indeed produced their own iterations of Stories. This format is excellent for increasing audience participation with interactive elements like surveys and discussions.
Long Videos
As long-form social media videos can last up to 30 minutes or longer, they are a less popular format on social media, which favors quick, graze-worthy content. These videos can be posted on Instagram (through IGTV), YouTube, Facebook, LinkedIn, and other social media platforms. They are perfect for extended storytelling or information like short films, webinars, online courses (for instance: where you can share assignment writing tips with students and can answer their queries), and Discussion forums.
Short Videos
The most viewed videos on Tiktok and Instagram Reels are generally between 15 and 60 seconds long. In definition, short-form videos tend to be less than 10 minutes long. In addition to working particularly well for material like explanatory films and tutorials, this structure is ideal for brief visual storytelling.
Live Streaming Videos
Uncompressed videos are streamed live in real time. The content is promptly published, therefore there is minimal to no editing of the video. Yet, since errors cannot be erased, careful planning is required and there is minimal tolerance for error. Live video streaming is available on Facebook, LinkedIn, Tiktok, Instagram, YouTube, and other platforms.
5 Awesome Ideas for Creating Great Social Brand Building Videos
Start With a Plan
The first step that you need to conduct is to figure out how you’ll conduct your social media branding strategy when you begin to create any content. Every brand must be able to create a quick movie to upload online! Research on the target audience, a review of the competition, brainstorming, scheduling of the content, budgeting, task delegation, and similar activities should be included. You may use all of them to create powerful films that will greatly increase the success of your campaign.
Are you trying to gain more followers, arouse interest in a new product, or raise awareness of your brand? Do you want more website visitors, additional sign-ups, or sales? The goals of your social media videos must be understood, regardless of the motivation. Even more crucially, this should be consistent with your long-term professional objectives.
Keep Your Focus on the Storyline
It’s necessary to capture the audience’s interest, but holding them riveted is even more essential. And in order to accomplish this, you must provide compelling content that will compel visitors to stay. Your video needs to be fantastic-looking, sounding, and feeling, but it also needs to tell a gripping tale with humor, relevancy, and worth.
For instance: if you’re promoting your services as the best grammar checker tool then create content that will attract and connect students and professional writers of academia that intrigues them to buy. It’s crucial to establish an emotional connection with your audience and convey a message that appeals to their emotions since the narrative component enables you to build a brand that connects with your followers. Your movies will advance in quality as a result, and your brand will benefit even more.
Make the Opening Seconds Incredibly Noteworthy
People today tend to lose interest within 8 seconds, so you need to grab their attention right away. The opening few seconds are critical since people will decide then whether to view the video in its entirety or move on to other stuff.
Kick off with provocative questions, compelling headings, motivational sayings, eye-catching images, or catchy music. To help consumers recognize you and get a sense of what you’re trying to say, attempt to incorporate your logo, brand name, slogan, or the goods or services that you aim to showcase. They should be intrigued by what will unfold next and would like to know more after reading your introduction.
Strive To Use Natural Daylight
Your videos’ illumination will enhance or ruin them. Using natural daylight will also help you succeed in your brand management social media videos! While shooting movies indoors, make sure there is enough light nearby a window or door. You might decide to move things outside.
Timing and choosing when to take pictures are equally important when using natural light.
- The moment just before sunset is known as the “Golden Hour,” because it features red, orange, and yellow hues. The shadows are lighter and the colors are softer at this hour of the day.
- Typically, the Blue Hour seems to last for 20 to 30 minutes following dusk or just before dawn. Your videos will have a rich, calm tone and a peaceful atmosphere. It’s ideal for outdoor scenes with a deep blue sky and bluish lighting in the backdrop.
- Misty days are often ideal for photo sessions outside. Unlike what some people may think, the overcast weather actually makes the light appear softer and more evenly distributed in the video.
Put a Call to Action at the End
They are likely to know where and what to head to following viewing your video. And now is your turn to provide the solution. Give your audience something to think about and urge them to do what you are encouraging them to do.
Keep in mind that individuals are put off by CTAs that are overly sales-focused. The campaign targets and company objectives you defined during the planning phase must, however, be brought back into the discussion.
Conclusion
Businesses that want to establish a strong online presence and interact with their audience must make effective social branding videos. You may make videos that communicate effectively your brand message, connect with your audience, and leave an impact by following the five suggestions provided in this guide.
A strong call to action that motivates your audience to interact with your business should be incorporated into your video, which you should do after creating an engaging story that captivates your audience’s attention. You should also employ high-quality images and sound to strengthen your message. By keeping these suggestions in mind, you can produce social branding videos that differentiate themselves from others and support your company’s objectives. So, start planning your next video marketing campaign today and see how it can help you take your brand to the next level!
References
ER.2020. Traditional Marketing vs. Digital Marketing. Online Available at: <https://eazyresearch.com/blog/traditional-marketing-vs-digital-marketing/> (Accessed: 6 April 2023).
Glucksman, M., 2017. The rise of social media influencer marketing on lifestyle branding: A case study of Lucie Fink. Elon Journal of undergraduate research in communications, 8(2), pp.77-87.