Instagram can be a highly targeted visual marketing channel for your brand and an opportunity to build a loyal following that grows with your business. Over 500 million Instagram users view the app every day, making it one of the most active audiences. In this guide, we’ll show you how to grow your Instagram followers and increase engagement by building huge followings over time that are full of real users.
How to increase the number of followers on Instagram?
Here are some ways to help you get more Instagram followers, from enabling new features like Reels to cross-promoting content, managing profiles, and collaborating with brand ambassadors. Whether you’re just starting or looking to expand your reach, these 5 tips will help you grow your Instagram following and increase engagement on the platform.
1. Optimize your profile and content
To get more Instagram followers, your content and concept should be well-defined and grounded. Remember that all the articles you publish represent both your company and your brand. Therefore, they should focus on the most distinctive features that make you stand out. We recommend that you take the time to choose the right theme or theme.
If you’re not sure about something, it’s best not to post anything, especially if there’s no apparent reason. Since Instagram mainly focuses on photos and videos, it goes without saying that the quality of your photos, graphics, and video clips is of great importance. Unlike celebrities and artists who post selfies, make sure your content is uploaded in the highest possible quality (up to 2048×2048 pixels). This way you also avoid using the popular Instagram filters that regular users can see from afar.
Like any social media site you manage, your Instagram account should be treated as your business card. Pick the right username and meaningful profile picture to engage users and build brand identity. If this aligns with what your business offers, it might be worth using an Instagram account with themes like food, photography, animals, or fashion for your account. Specialist profiles that focus on a specific topic and stick to it tend to have the most followers. When you can ensure a smooth mix of drafts and posts, you build trust with your followers, which leads to gaining more Instagram likes, comments, shares, and ultimately more followers.
2. Run an Instagram giveaway
Instagram giveaways are a great way to get people to like, share, and follow your content. The key to bidding is to make it clear to your followers what they need to do to close the deal. If you want to reach new followers, here are some types of free offers you can take advantage of: ·
Like and Share Giveaways: Followers must like and share your post to enter ·
Tag Friend Giveaways: Followers must tag a friend to enter. ·
Track Rewards: By following their account, users participate in free offers You can also create content-based prizes such as caption contests and photo contests, which can be useful for generating editable and shareable content.
3. Incorporate Reels into your content mix
Reels are fun videos to share with your followers on your Instagram account. You have sounds, effects, and creative tools at your disposal. You can share them on your feed and publicly on Instagram Explore to reach new audiences. The Reels are new territory for the brands. Kristie Dash, Head of Beauty Partnerships at Instagram, told Glossy Forum that there is no one-size-fits-all recipe for success at Reels. However, the following tips are recommended to get started: ·
- Stay unique and trendy. Identify trends on Instagram and TikTok and give them your personality. This increases the chances of your reels going viral and reaching new people. ·
- Make content relevant and simple. Not all coils need to be made. Lower-quality films can produce just as good, if not better, results than high-production films. ·
- Educate your audience. Find the balance between education and fun with your skates.
4. Use the right hashtags
Hashtags are the most important organizational tool on Instagram. By including these keywords, you can organize your platform posts by topic. It is all the more important to find hashtags that have a good connection with you and your photo or video contributions. Don’t be afraid to take inspiration from your competitors, especially if they’ve been on Instagram much longer than you. But you also need to do research. The top-hashtags.com website is great for disclosing daily updated usage data for the most popular hashtags. The most popular hashtags are: ·
#Love
#instagramgood
#tbt (back to Thursday)
#follow me
Keep in mind that the most popular hashtags also have the most competitors, meaning the best balance is a good mix of trending and popular hashtags and your creative ideas. While you can choose up to 30 different tags per post, it’s not recommended to use that many. For most images and videos, you only need to add 5-10 terms to expand your reach without annoying your users.
To help you keep track of your hashtags and not have to type them in manually every time you want to post something, there are apps like TagsForLikes [ TagsForLikes Home] (http://tagsforlikes.com/) that can be very useful. With these apps, you can save your selections and easily copy and paste them into other posts later.
5. Find content that works and post more
Don’t make assumptions when planning the type of content you want to create. Using powerful analytics insights, you can find out what your followers and other Instagram users love to see. If you have an Instagram business account, you can access some profile stats directly from the app. However, if you want to better understand which type of content is more effective, you’re better off using an Instagram analytics tool like Pallyy or Agorapulse. With these tools, you can gain insight into your current content strategy and test everything from the top-performing post types to the subtitles your followers engage with the most.