Shopify is a popular e-commerce platform, and if you own an online store on this platform, you probably know that Shopify SEO can make a world of difference in your business’s success. After all, search engines are one of the main ways your customers will find you. Fortunately, the best practices for Shopify SEO are not so different from those that apply to any other e-commerce website. With these tips and tricks, you’ll be on your way to a high-ranking online store in no time.
Do Your Keyword Research
The key to successful Shopify SEO is starting with the right keywords. This means finding the keywords that your target audience is searching for and incorporating them into your product descriptions, page titles, and meta descriptions throughout your store.
Shopify SEO company eSign Web Services recommends using tools like Google AdWords Keyword Planner or SEMrush to determine which keywords are relevant to your industry and have a high search volume.
Optimize Your Pages and Products
Once you’ve identified your keywords, it’s time to optimize your pages and products to include them. Here’s how:
- URLs: Make sure that your URLs include your main keywords. For example, instead of “yourstore.com/product12345,” make it “yourstore.com/blue-widget.”
- Titles and descriptions: Make sure your page titles and descriptions include your focus keywords. Shopify SEO company eSign Web Services recommends using unique titles and descriptions that accurately describe your products and pages.
- Image names: The names of your images should be descriptive and include your focus keywords where possible. This makes it easier for search engines to understand what your images are about and helps bring in additional traffic to your site.
Update Your Website’s Contents Regularly
One mistake that many store owners make is not updating their websites regularly. Search engines prefer websites with updated content as it shows that the website is still active and up-to-date with new information.
Updating your website’s content can include:
- Adding new products or services to your online store
- Updating descriptions of your existing products
- Blogging regularly within your niche
- Share updates or news on your social media channels
Optimize Your On-Page Content
On-page content refers to the content on your website’s pages – essentially, everything that the user sees. This can include:
- Product descriptions
- Blog posts
- Category pages
- Home page
Your on-page content should include your focus keywords, be concise, and accurately represent the page’s content. Shopify SEO company eSign Web Services recommends using the following best practices for your on-page content:
- Use header tags (H1s, H2s, H3s): Make your content easy to read with header tags, which break up your content into sections. Use H1s for main headings and H2s, and H3s for subheadings.
- Use bullet points and lists: Bullet points and numbered lists make your content easy to scan and improve readability.
- Optimize your images: Optimize your images by reducing their size without sacrificing quality, compress and format your images for web use, and use relevant keywords in the file name.
- Avoid keyword stuffing: Excessive use of keywords can lead to poor user experience and damage your search engine rankings.
If you own an online store on Shopify, you need to know the best practices for Shopify SEO. eSign Web Services is a Shopify SEO company that recommends starting with the right keywords, optimizing your pages and products, regularly updating your website’s content, optimizing your on-page content, and building quality backlinks. Following these tips and tricks can help your online store rank higher in search engine results and attract more traffic to your site, leading to increased sales and overall business success.