Benefits of Integrating Video Calling API for Businesses

82.5% of traffic on the internet is owing to the consumption of videos. This makes it a crucial aspect of marketing strategy. Any business that wants to build its brand online, build a business, attract new customers and retain existing customers must build a strong presence using videos. This is where video call API comes into the picture to make the process easy. Let’s dive deep to find out more.

What is video calling API?

Video calling API is a piece of code connecting two or more applications, enabling them to work together. API refers to Application Programming Interface, so when you integrate the functionality of a video call API in an application, it enables you to utilize video calling through the app.

Video call integration can be done in an existing or new mobile application. This way, you can begin video calling immediately after integration. It saves time to develop the features and functionality of video calling in the application.

Video conferencing apps are beneficial for communicating with the team, clients and potential clients. Collaboration becomes easier on video conferencing since an unlimited number of individuals can join the same call. Video chat API is helpful for chat and entertainment apps as people can interact well with each other virtually.

Basics of building a video calling application

To build a live video and voice chat app from scratch, you must first decide its purpose for your business. This will help you determine the features required. It could be the platforms/apps that need to be connected, live chat, sharing files, images, videos, screens, etc. 

After this, you must determine the type of HD voice and video calling your business requires. Types of android video call API are listed below.

  • One-on-one video call
  • One-to-many video conference call
  • Many-to-many video conference call
  • 360-degree video conference call

It is essential to understand the current needs of the business and the growing needs based on the business goals. Consider all the requirements, build a video call application, or integrate the API accordingly.

Advanced features in video calling application 

Integrating advanced features in your group video call app facilitates collaboration and easy communication while working remotely. Some of the essential state-of-the-art features are listed below.

Screen sharing 

Screen-sharing features enable effective communication. It eliminates the need to share files with a large group of people to be able to explain the information. Data can be shared on the screen and explained during team meetings. Comparisons can be made in real-time, and individuals can contribute their viewpoints and ideas in the same meeting. It saves time. 

Virtual Background

This advanced feature helps with customization, personalization and branding. Users can create a professional space on their virtual video call regardless of their physical location. It also helps with protecting privacy and maintaining uniformity in all the work calls.

Virtual Noise Cancellation

The purpose of video calls is to communicate face-to-face on a virtual platform effectively. The noise cancellation feature of a video calling app reduces echo in the calls and eliminates background noise from the physical environment in the call from the speaker and microphone. This improves the quality of the video call.

Cost to develop a video call app

Several factors are involved in the development of a video-conferencing application. Every factor contributes to the cost of development. Significant factors include location, technology stack, app design and features, and the team – number of developers, their experience and expertise.

Advantages of integrating video call API

As a business owner, you can save time by directly integrating a video call API into your existing application. Upon successful integration, you can begin using it immediately. You will save time on building the API and maintaining it. Let’s discuss the benefits of using a video call API for your business.

100% customizable

The Webrtc video chat app is fully customizable. When you integrate video call SDK android into your existing application, you can customize and brand it to suit all your business requirements. You can customize virtual backgrounds, navigation, layout, design, and reasonable controls, such as individuals who can join the call, remove members from the call, etc.

Enhanced communication channel

Integrating the video chat app with webrtc enables team members to communicate face-to-face from anywhere in the world. Video communication is proven to be the most effective form of virtual communication. Participants in video conversations can retain 95% of the information compared to audio and text. It creates a safe space virtually to communicate and build professional relationships.  

Cloud-based communication

Switching from physical servers to cloud servers enhances the capacity of the business. It becomes easier to scale the business to any size as the data and connection are secure on the cloud. It is centralized and easily accessible by any team member from any location. 

Connects individuals across the globe

With remote work becoming the norm post the outbreak of the Covid-19 pandemic and the gig economy shooting up, it is essential for businesses to have a safe virtual platform for effective communication. Team members, clients and potential clients can connect through video chat applications from any device and any location in the world. It helps attain the work-life balance professionals are looking for, retaining employees, etc.

Improves the quality of visual communication

As a business owner, you will benefit from high-quality video communication through the video chat app. Audio and video capabilities stretch up to 1080p. When you opt to record your video calls or conference calls, the videos are encoded in different qualities for your convenience. You can choose the quality and format you want to download the recording.

Wrapping Up

Developing a video calling application or API involves time, effort and money. The first step is to find professionals with the required experience, expertise, and cultural fit to define the voice and video calls app. Building the team and the app might require several months of development, testing and deployment. Integrating a ready-to-use video-calling API empowers you to utilize the video-calling facility instantly. It is best to choose the leaders in the market when it comes to integrating an API into your app. MirrorFly is one of the top players in the market who provides high quality product and the best support for lifetime.