Do you know a usual attendee spends 8.3 hours checking out trade show booths at an exhibition? This much time is enough in communicating with prospective customers and showing them your products and services, gathering their contact details, and turning them into potential leads.
But before you give your efforts to get leads, you first need to attract their attention to your booth amidst gimmicks, flashy shows, and attractive stuff. We know it is a tough task to show up your booth from this competition, but by checking out our tips, you can turn this “impossible” task into a “possible” and thereby create a unique tradeshow booth that will set you apart from your competitors.
Here, in this blog, you will come to know about some well-proven tips that can help you in giving a unique look to your trade show booth.
Seven effective tips to create a striking impression with your booth at Trade Shows.
1. Let Humor Talk
Keeping buzz in mind means keeping the conversation going. Customers passing by your booth should have the opportunity to converse with you. It’s possible for “keep it positive” to fall flat. Positive marketing messages become dull after hearing them so often. Make people laugh and they will spread the word about you.–Brandon Stapper, 858 Graphics.
The meaning here is to make your booths and banners stand out with some funny, witty, and pleasantly sarcastic gimmicks that can cater to the audience’s humor. However, make sure it is not something offensive, as that can have a negative turn. Use humor smartly (avoid hurting cultural sentiments) and pair it with some stand-out designs and you can expect the audience to buzz around your booth.
2. Displays are King
There have been some sad-looking trade show tables brought by even the most prominent companies. Think about including this part of your marketing budget for next year if you want to appear more invested and more credible.
Save printings that look great for future shows, if you have them. This includes banners, booths, trade show stands, and whatnot, print something out-of-the-box. Ensure to do your market research and then come on to your competition strong–Matt Doyle, Excel Builders.
3. Avoid Sitting and Being Dull
“No one likes a negative Nelly.”
It’s no secret that most “big mogul” events and industry gatherings are boring. It is important to make your presence felt and have fun if you want to be in charge. Make some noise at the event, because your competition probably won’t be as exciting. Enjoy the after-party, get to know everyone, have an interactive booth, and become friends with everyone.
Paired with classy tradeshow graphics and some unique conversation, you can beat your competition in a blink of an eye!–Matt Wilson, Under30Experiences
4. Design is Your Advantage
Printing the right design is everything when it comes to luring customers to your booth. Irrespective of what type of display booth, stands, graphics, and banners you choose, you’ve got to have a design that is not basic.
Remember simple, artsy, elegant, and meaningful is the key to striking a balance when you want to get noticed. Ideally, you should hire an exhibit design group that does not specialize in exhibit design but is passionate about what they do. -Lee Salisbury, UnitOneNine
5. Avoid Typical Giveaways
It’s more likely to aggravate passersby than to entice them with free corporate pens and mugs.
Give away something quirky while still branding your company to stand out from the bland big hounds. There are endless options, from headphones to balloons to laptop skins to socks to sunglasses, and even Rubik’s cubes – there are infinite ways to get noticed! -Marvin Amberg, Caseable
6. Video Works Wonders
The executives of most companies blab about their companies at industry trade shows. Wouldn’t it be great if you included a visual asset?
You will make a splash at your industry trade show by creating a cool video about your company or new product.-Stanley Meytin, True Film Production
7. Don’t Shy Away from Creative Stunts
Pop-up displays are often used by the big guys, but they don’t customize anything. Our small budget always beats those exhibitors. We brought two penguins to our trade show booth two years ago with the help of our local zoo. As soon as the show began, people crowded around our booth. Flyers and stress balls featuring penguins were handed out. There are still people who remember it.- Jesse Lear, V.I.P. Waste Services, LLC
Animals aren’t what we’re telling you to get, but how about hiring an acrobatics team, and adding something fun to your tradeshow to make a lasting impression? You get the idea!
Apart from these, you can show the united nature of your brand by wearing similar outfits, with good printed graphics, and coming out as a team. Showing a positive united front works wonders when you go to a tradeshow event to create an impact.
On that note, graphics do play a crucial role when it comes to marketing. So, ensure to opt for a printing and branding enterprise that can work in alignment with your ideas and wishes. You can try out ARC Document solutions for the best results in tradeshow graphics, as this company is more than just printing your marketing collaterals.
They have a certified team of designers and marketing experts, who can guide you best to stand out from your competition and portray your innovative ideas to their best potential.