How to Post Content on Instagram
Instagram is a Social Network known for its strong influence in generating effective marketing actions. For this reason, we want to give prominence to this medium, letting you know how to publish Content on Instagram with a simple infographic. super viral
Far from thinking that only selfies and plates of food are posted on Instagram, this platform has more than 400 million active users and has great reach potential for brands.
We have already talked in other posts about this social network’s potential for your brand; however, today, we are giving you an infographic dedicated just to this platform.
Keys to Develop Content on Instagram
Audience Focus
The audience or target audience is one of the main keys to developing Content on Instagram that can achieve the virality and popularity you want.
Know well what public you are addressing, their tastes, and even the right tone of voice so that the message is well received and obtains the leads sought.
Defined Objectives
Every Marketing strategy requires a clear objective; the same happens with social networks, especially with the Content you create on Instagram.
You must keep in mind a defined objective with each publication you make. What do you want to achieve? More likes on a post? More interaction? New followers? Brand recognition?
Taking these questions into account, you will be able to work on the Content on Instagram with a clear and very precise purpose; in this way, your work will not be lost, and you will achieve the expected results.
Do not focus on talking about yourself
There is nothing more uncomfortable than meeting someone who only talks about himself. Of course, it can be perceived as arrogant and annoying.
This happens in the same way with the Content on Instagram; if you only focus on talking about your product and yourself, you will fall into “me,” and your potential customers will quickly run away.
Seek to offer useful, practical, and extremely attractive Content about the benefits of your products or brand and the values your audience can obtain.
Create Strategic Alliances
As with Guest Blogging, you can formalize a super-enriching alliance between your brand and another powerful Blogger or Agency on Instagram.
These alliances can be developed through contests or promotions with Content on Instagram. The idea is to increase your visibility before acquaintances and new users who may be interested in your product.
Of course, this creates a win-win scenario for both accounts because they increase their followers, engagement, and post interactions.
10 Rules for Posting Content on Instagram
Complete your profile
Ensure you leave a good first impression by completing all the sections of your profile, along with links to your website and profiles on other social networks, so they know more about your brand. This is super important in the Content on Instagram.
Use hashtags
Through hashtags, you can find relevant people for your business according to geographic location or interests. Follow them, like their posts, and interact with them.
Trust, trust, trust
Tag others, talk to others, and check in on your business and others. Add descriptions to your posts so that people know you more and thus increase the reach of your publications.
Take your followers with you
If you go to an event, use the opportunity to take your followers with you and show them interesting photos: new developments, new styles. Despite not being present, your followers will live the experience through you and share it—a very flattering strategy for your Content on Instagram.
Show your products
Use Instagram to get your followers to check out your products. Show them collections or share a photo of a new or unknown product. Taking them in close-up can also be a unique and interesting way to generate engagement.
Introduce your employees
Humanize your brand by using Instagram to show the company behind the scenes. Showcasing photos of your employees and what they do in and out of the office is a fun way to show off your brand personality.
2 to 3 posts per day
Be consistent with your posts. Don’t let your account dormant, but don’t bombard your followers. An acceptable average is between 2 and 3 posts a day. Refrain from overwhelming your audience; think well with the Content on Instagram that your program and develop.
Encourage contests
Encourage your followers to share photos through a custom hashtag. Optimize contests by integrating them into other social networks.
Take relevant photos
Photos of your company, your employees, and events. Only some photographs will be ideal for uploading, so make sure that the photos you take and upload to your Instagram profile correspond to your brand’s identity.
Take great photos
No filter can fix a badly taken photo. Make sure that the scene has adequate lighting and consider the rule of thirds, focus, balance, and captures from unusual angles.
Summary
This is an excellent channel to connect with your audience. Please take advantage of its potential to create quality content that generates engagement with your audience. When creating Content on Instagram, it is important that you:
- Focus on the Audience.
- Clearly define your objectives.
- Offer useful Content.
- Create Strategic Alliances to increase the visibility of your brand.
If you apply these tips, your strategy in the social network will be successful.
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