Do you know UX design is the bedrock of any website? It’s not just about pretty layouts and simple user flow. Good UX design takes your website from okay to awesome, keeping users happy and glued to your site. This boosts your site’s traffic and, guess what, conversion rates too!
But how does UX design connect to conversion rates? Well, think of it like this: The better your UX design, the better your conversion rates. Why? An enhanced user experience draws in more traffic and leads, driving purchases and turning users into your brand’s loyal customers.
The question is- how to improve UX design to boost conversion rates? Understanding this will guarantee that your business will succeed. Businesses are keen on having top-notch UX experts design their websites. After all, the site’s conversion rate can make or break it.
So, what exactly makes a UX design effective? It’s about keeping things clear and simple while aiming for usability and conversions. Clarity and ease of use? Yes, that’s where the gold lies!
Want to level up your web UX design for maximum conversions?
The following are some key UX design suggestions and advancements that will significantly affect the conversion rates of your website:
- Create an amazing ‘above-the-fold’ area.
The ‘above-the-fold’ area is what users first see when visiting your website. According to common estimates, 66% of user time is spent below the fold. Similar research revealed that 76% of all websites used scrollbars.
Only captivating content above the fold will compel readers to read the material below. Most of a user’s time is spent above the fold, so make it interesting, and they’ll scroll down for more.
- Swap icon images with CSS icon fonts.
CSS icon fonts are better for site performance. If icons are used on your website (and given current design trends, it’s nearly inevitable that they are), switching from icon images to icon fonts can significantly impact performance. How? Due to two factors:
Icon fonts employ vector graphics, whereas images use raster graphics. In terms of bytes, the former is more compressed. HTTP requests are decreased by combining icon fonts into a single file. Using icon fonts rather than symbol images, according to PicTonic, a top website for creating icon fonts, can reduce page load times by 14%.
- Use genuine photos, not just stock images.
It’s ideal to use photographs that are actually authentic. Authenticity captures user interest. Any webpage is naturally enhanced with images, increasing the text’s appeal. However, the type of image you select may impact how well or poorly the website is built overall. Use genuinely authentic photographs whenever possible. Use real images. This is one way to improve UX design to boost conversion rates.
- Include videos on your landing pages.
Using videos on landing pages is a smart move. Research says it can boost conversion rates! Landing pages with videos may significantly enhance conversion rates, according to research on both frontend and backend UX designs.
Conversions happen when a page successfully conveys its value proposition while subtly encouraging visitors or clients to accomplish the page’s goal. Leads prefer video to text because they are visual beings. The enhanced aesthetic appeal of services benefits both the brand and users.
- Keep users engaged with animated page content.
Add animation to the page’s content. It’s an innovative way to show off your business concept. Animating the page’s content to change it is another tactic for keeping visitors’ attention. For instance, you can alter the displays on your homepage. The transition is graphically displayed to show that the page’s content is always changing, piquing readers’ curiosity.
- Place your CTAs where they can’t be missed.
The CTA location is significant. Conversions and user experience suffer if CTAs are hard to spot or click. The fictitious line dividing what website visitors can see without scrolling down from what they can only view after scrolling down is called “the fold” in user experience terminology.
According to leading UX consultancies and industry experts, the material above the fold is 84% more likely to be noticed than anything below it.
- Make sure your web content is easy to read and understand.
A crucial component of user experience that is usually disregarded is your website’s legibility. Do customers have to read reviews? Do they desire to view a video? Should the CTA be their only point of contact? They won’t know what to do if your writing is difficult to read. Keep the content crisp, precise, and clear.
Given their short attention spans, the text they read must be easy to understand. This vital element is well understood by top UX agencies and designers who seek to improve UX design to boost conversion rates.
- Keep your website’s load time in check.
Pay attention to your website’s loading times. Slow-loading pages are a big no-no. Visitors will eventually lose patience and leave if your page takes too long to load. The website must be optimized for both desktop and mobile visitors. The fastest loading frontend and backend layouts are always meticulously planned out.
- Recognize and address 404 errors
Keep 404 errors at bay. If they do occur, make the error messages fun and engaging. Users typically anticipate finding the exact page they’re looking for when they browse or search. However, they can immediately lose interest if they get 404 errors. In any event, these mistakes might discourage visitors from visiting your website. So, how do you handle 404 errors, which can occasionally be unavoidable?
Finding out which queries return 404 errors is the initial goal so that they can be fixed as soon as possible. Personalize the error messages so users find them friendly and interesting rather than enabling your site to go to the typical “404 error: page cannot be displayed” page. To keep consumers engaged and improve UX design to boost conversion rates, use this tactic: customize the error message by altering the language and font, creating the visual appearance, etc.
To lessen the user’s irritation, include amiable, entertaining, and intriguing visuals on the error page. Customers should understand that despite these difficulties, they can still enjoy a calm and relaxed browsing experience.
- Create frictionless navigation on your website
Keep your website navigation smooth and simple. Too many options can distract users. The majority of websites and all landing pages aim to persuade users to convert. It becomes a significant problem that can lower conversion rates when a landing page has excessive navigational links that direct visitors away from the page.
What is the remedy? Obviously, clean up the page! From the perspective of UX, everything is perfect: Your users won’t be inundated with conflicting options when you remove distractions from a website.
Remember, user testing is your best friend!
Don’t forget about the final step: Usability-Testing. Consistently carry out user testing. Get real user feedback and see how they interact with your website by conducting user testing.
This will assist you in finding any problems or areas where the UX design needs improvement. Improve the overall user experience by making the necessary adjustments in response to the feedback. Gather feedback from real users and tweak your design before the finished product is released to improve UX design to boost conversion rates.
Bottomline
if your marketing strategies seem on point, but conversions are still low, it’s time to revisit your UX design. Implementing the above tips and working with a seasoned UX design agency can skyrocket your user experience and, ultimately, your brand’s conversion rates.
UX design isn’t just about providing users with relevant info. It’s about doing so in a fun and captivating way. It doesn’t matter how great your product is if you can’t get people to notice it.
Invest in a visually appealing website design. This attention to detail will not only increase traffic and conversion rates but also make your site more user-friendly. Take Wilson Wings, for instance. They can transform your website into a conversion machine.
Every little design element captures visitors’ attention and boosts conversion rates. So, let’s build an amazing user experience for your site to get that traffic and conversion rates soaring!