Data privacy is the primary concern for customers where they don’t wish to share certain information with businesses and brands in a belief that they might fall prey to cyber-attacks and data breaches. To avoid such chaos and protect customer data, Number Masking is used to safeguard customers’ privacy.
What is Number Masking?
Call Masking, often known as number masking or phone number masking, is one of the effective solutions to maintain the customer’s privacy and identity without getting their personal data misplaced. Indeed it also allows two-way communication between businesses and their customers without exposing their phone numbers. The number masked by both the parties which provide one sort of relief to each other by creating a secured environment. The number masking allows people to connect with each other for a given period of time.
Why is Number Masking Important?
We all know that businesses without telephone answering services will miss phone calls, so if businesses think that their business doesn’t need a number masking solution, they must think twice. Using Route Mobile’s number masking solution automatically enhances long-term customer loyalty and also boosts the customer experience with number masking. The customer data is also protected across interactions as the calls interactions are done through Route Mobile’s server with end-to-end encryption.
Notable Perks Of Using Number Masking
It is true that privacy is the leading benefit of using number masking, this communication solution is worth for businesses investment for the following reasons:
Strengthens Customer Base
Many services often require customers to share their personal numbers.On the other hand Number masking effectively curbs all vulnerable loopholes that exploit customers privacy, therefore making them feel safe and secure. This privacy is something that is expected by all customers. More customers are likely to join the fold when businesses deliver exactly what they want.
Delivers Great Customer Experience
Number masking’s automated call-back button cuts customers’ waiting time to less than 20 seconds. This feature also:
- Improves call quality
- Establishes consistency in response times
- Attracts potential customers
- Enhances brand recognition and value
- Gain customer’s trust
When businesses earn customer’s trust, they automatically improve their chances of establishing their presence in their niche market.
Gives Automated Communication
Number masking is a technology-driven solution that automates business communication and gives the freedom to:
- Helps to monitor inbound, outbound, and active calls
- Give insights about time and call duration
- Can track calls to measure agent performance
- Use analytics to optimize business services
When using number masking, businesses do not need an operator to manually connect the two parties.
Allows to Save Cost
One of the key benefits of using number masking is that businesses won’t have to purchase local numbers for their business locations. With this one solution, businesses can meet the communication requirements of all their enterprise branches. In addition to saving money, businesses can also expand geographically at a minimal cost.
Use cases for Number Masking
Number Masking is used in various industries, listing down some of the use cases for number masking.
Ecommerce
Number masking in Ecommerce is used primarily in delivery services and online shopping portals in order to track leads. For example, in the delivery service the delivery agents require the customer’s address to deliver it to the required address, and in case the address is incorrect or the delivery agent is not able to locate it properly then they might call them. When the delivery agent calls the customer that time the original number of the delivery agent is masked and also on the same number the customer can call back.
Healthcare
With all the consultations going on calls, video calls, and messaging the doctors may also feel that they might get bombarded with a lot of calls. Most of the doctors have started using number masking solutions where the patient can call the doctors directly and take voice call consultations with their respective doctors. Once the call is done and after a speculated period of time the number becomes invalid, this way it helps doctors to maintain the privacy of the phone number.
Ride Sharing
When customers book on a ride-sharing app that time to connect with the driver to tell him the exact location they often call them. The passenger can call the driver without hesitating that his personal number will be shared because the number has been masked. This way customer can easily connect with their driver and share information easily.
Remote Teams
Number masking is popular amongst remote teams who use it to contact customers from their own devices. They can use a business number to connect with customers. Number masking solutions not only help to protect their personal information but also maintain their professional credibility during business calls.
Global Customers
Number masking is an effective tool for global teams calling customers in different regions and countries. This clever solution displays the local phone number of your business in the region or country, even if customer calls from a different location. For example, an employee based in India can use a Japanese caller ID number instead of an Indian number to contact a customer based in Japan. Customers are more likely to answer on seeing a local number on their caller ID.
Conclusion
In the nutshell we can say that number masking is a must-have solution for brands in order to maintain customer privacy and keep their customer engaged fearlessly. Route Mobile’s Number Masking solution helps to protect the identity of both brands and customers.