Multiple skin benefits and ready-to-use features is driving the global sheet face mask market.
According to TechSci Research report, “Sheet Face Mask Market – Global Industry Size, Share, Trends, Competition, Opportunity, and Forecast, 2018-2028F”
The key factor fueling this industry’s growth is the increased awareness of sheet masks’ benefits, such as anti-aging and skin hydration. Additionally, a surge in demand for Korean beauty products is anticipated in the upcoming years due to these products’ natural ingredient bases, which include green tea and aloe extracts. Their simplicity of application fuels the popularity of masks in the cosmetics industry. Because the mask adheres to the skin, the user does not need to sit still after applying the product, which does not restrict the user’s mobility. Owing to this quality, it is more favored for consumption while traveling or even cleaning the house.
As South Korean celebrities such as the boy band BTS are so well-liked in the country, South Korean beauty products are growing in popularity. The band’s members are thought to have perfect, healthy skin. Additionally, after the live telecast of the band’s skincare routine, which included the usage of sheet face masks, sales of South Korean items skyrocketed.
Owing to their quick (10–20 min) results, simplicity of use, versatility, and portability, among other benefits, sheet masks are quickly taking over the market. Sheet masks have advantages for the skin, including hydrating, balancing, moisturizing, soothing, and brightening. South Korea is where the fad first appeared. Sheet masks don’t dry out like paste-based face masks, keeping the skin supple and nourished.
Non-woven fabric, cotton, microfiber, pulp, lyocell, hydrogels, and bio-cellulose are widely used to make face mask sheets that deliver nutrients or are bioactive. Depending on the intended outcome, sheet masks are paper-thin, face-shaped sheets dipped in a nourishing serum containing vitamins, minerals, probiotics, cannabidiol (CBD), and other nutrients.
During the forecast period, North America is expected to be among the most alluring markets for facial masks. The U.S. market in the region is expected to grow at a significantly high CAGR. Due to their superior moisturizing capabilities, face masks are preferred by consumers over all other cosmetic products. In response to the rising need for efficient skincare remedies, face mask manufacturers have made significant efforts to treat specific skincare problems such as acne, skin whitening, aging, and wrinkles.
Furthermore, vitamin-enriched face masks are becoming more and more well-liked among the general population, especially among middle-aged Americans who wish to keep their skin youthful, healthy, and radiance. The United States’ High prevalence of self-care culture in the United States has facilitated the market growth.
The market for hygiene goods is growing in emerging nations as more men are becoming interested in personal care products. Leading manufacturers of cosmetic face sheet masks offer customized face masks built with active ingredients from sustainable materials. They also spend a lot of money on social media and OTT marketing, as well as celebrity endorsements in order to promote their products.
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The Sheet Face Mask Market is segmented based on the type, category, application, distribution channel, and region. The type is segmented into cotton, non-woven, hydrogel, bio-cellulose, and others. Based on category, the market is segmented into standard and premium. Further, the application is fragmented into anti-wrinkles, moisturizing, and multi-functional. On the basis of distribution channel, the market is further segmented into pharmacies, specialty stores, convenience stores, online, and others.
Key market players in the Sheet Face Mask market include:
- BioRepublic SkinCare
- ES Cosmetics
- Estee Lauder Companies Inc.
- Innisfree Corporation
- Kracie Holdings, Ltd.
- L’Oréal Paris
- Lancôme
- 3LAB
- Sephora Inc.
- The Face Shop
- Amorepacific Corporation
Sheet masks are quickly gaining popularity because of their capacity tomoisturize the skin in 2019, Amorepacific purchased the collagen, hyaluronic acid, and vitamin supplier Cube Me and introduced Laneige as a new brand. The top Korean cosmetics brand also revealed the arrival of its Lab Tailored 3D Mask as it expands its premium offering thanks to a collaboration with Rationale Group. Additionally, Amorepacific has disclosed that it has acquired a small stake in Rationale Group, an Australian manufacturer of luxury skincare.
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“The market is expanding due to people being more aware of the product, particularly among women. Female end-users are increasingly embracing sheet masks for their skin’s nourishing, hydrating, detoxifying, and brightening properties. Product adoption is increasing owing to the growing worries about skin conditions such as dermatitis, rosacea, dry skin, and acne. At the same time, the product’s advancements drive the market growth.” said Mr. Karan Chechi, Research Director with TechSci Research, a research- based global management consulting firm.
“Sheet Face Mask Market, By Type (Cotton, Non-Woven, Hydrogel, Bio-Cellulose and Others (Charcoal, Clay Sheet Mask, etc.), By Category (Standard, Premium), By Application (Anti-Wrinkles, Moisturizing, Multifunctional), By Distribution Channel (Pharmacies, Convenience Stores, Specialty Stores, Online and Others (Hypermarkets, Supermarkets, etc.)) By Region, Competition”, has evaluated the future growth potential of sheet face mask and provides statistics and information on market structure, size, share, and future growth. The report is intended to provide cutting-edge market intelligence and help decision-makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in sheet face mask globally.
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