A standard Shopify theme is easy to install. It makes setting up a fully functional eCommerce site easier. That’s why some people wonder why they should customize Shopify’s theme. A custom theme can make an eCommerce site more branded and neater. But is this worth the time and resources required to design and create a custom Shopify theme?
Among the top reasons why most merchants prefer Shopify is that the platform allows them full access to codes to control the feel and look of their stores. Using these codes enables a merchant to handle the store’s functionality easily. This access can lead to dangerous or unwanted results when a merchant attempts to customize their store.
Tweaking or changing the original theme code of a Shopify store seems like a good idea to most people. However, it comes with downsides if not done correctly. Customizing a Shopify theme is not just about changing the fonts, page content, product descriptions, colors, and other settings. The design of a Shopify theme allows you to fiddle with these settings.
Full Shopify theme customization entails diving into HTML or CSS files. And this can affect the size, color, or font of individual elements. Subsequently, this can change the layout of an entire page completely. Working on your Shopify store without an expert’s help can be a real pain if you don’t do it correctly. That’s why you should leave theme customization to Shopify experts or partners like Slash Themes.
Give Your Store a Professional look
If you use Shopify to sell high-quality products, you need a professional-looking Shopify store. Customers should feel your professionalism whenever they visit your store. In modern society, people consider how a site or store looks when it comes to shopping or buying decisions. If prospects don’t feel amazed by your Shopify store’s look, they will most likely go away. A custom Shopify theme creates a professional feel that makes prospects interested in your brand and product. Essentially, a custom Shopify theme can increase the conversion rate of your store.
What’s more, your business should have a brand identity. Hiring experts to customize Shopify themes will present this And this enhances the recognition of your brand by customers. For instance, changes in your Shopify themes may include new colors, font styles, and a logo. A bad Shopify theme can give your store an off-brand look.
On the other hand, a custom Shopify theme integrates perfectly with your brand’s feel and look. And this creates a better connection with the target audience, or customers. A custom design will also make your store more attractive, functional, and slick. And this will engage more customers and give them an incredible experience to keep them coming back. A template theme is hard to use to provide an optimal experience.
Give Your Shopify Store a Unique design
Ordinary Shopify themes target more vast audiences, like one size fits all. That means you can’t stand out if you use them. Having a custom theme for your Shopify store will solve this problem.
Hiring experts to customize your Shopify theme shows your creativity. It also makes the target audience feel connected to your brand. That’s because a custom theme is for a specific audience. And this improves conversions, recognition, and remembrance of your brand.
A unique design gives a Shopify store a great first impression. And this is very important because many users judge a store’s credibility based on its look and feel. And the basis of most perceptions is the design of a store or website. Thus, visual appeal is fundamental when it comes to appealing to prospects.
Improve Customer Experience
Shopify themes combine CSS, HTML, Liquid, and JavaScript files into the interface that a user sees on their screen. It’s this combination that creates the front-end of your Shopify store. Customizing a Shopify theme entails adding and removing some of its content and changing the settings. New pages can be added, navigation organized, and a blog created.
This customization can also entail Instagram feed integration, a homepage slideshow inclusion, and an embedded video. Custom app functionality for things like product filters, search options, and pop-ups can also be added. All these customizations go a long way toward enhancing the overall customer experience.
Improve the Performance of Your store
Convincing prospects to browse your site and add products to their carts is a single step in the process of shopping online. You need a custom theme to provide a smooth, dynamic checkout process. Essentially, your Shopify theme should facilitate conversion by eliminating any friction.
Missed conversions and abandoned carts are real struggles for most online retailers and eCommerce platforms. When you hire experts to customize Shopify themes, you reduce the steps that prospects and customers have to complete the checkout process. Thus, you make online shopping more straightforward, and this increases conversion.
Growing Your Ecommerce Store
Customizing your Shopify theme will eliminate cluttered, messy designs and bloated codes that comprise an online store’s effectiveness. A custom theme gives a store what it needs in terms of functionality, integrations, and features. Thus, you can have your store’s theme customized to cater to your business’s needs as it grows.
A custom theme can help your store expand and match your business growth needs. That’s because Shopify theme customization considers the needs of a business. Professionally created Shopify themes are future-proofed to ensure their ability to adapt to changes.
Customizing a store theme is a great way to get what ordinary Shopify themes don’t provide. You can have a custom theme made for your store from scratch or have one of the standard templates improved. But as hinted at, you should leave the Shopify theme customization job to the most qualified experts.
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